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Local businesses have always played such a critically “I knew it was him before he realized I was his one.”
important role in America. They’re the backbone of our
economy, a physical representation of what it means to They met while working for Carnival Cruise Lines.
carve out your own slice of the American dream. A small Giovanni Vianello was a deck officer and Jill was
business that has stood the test of time is a prime example a blackjack dealer. Jill knew three months into the
of leadership. You see, local businesses cannot thrive relationship that he was the husband she was meant to
without effective leaders who predict market trends, have. While quite the opposite, it took Giovanni longer
adapt to said trends, are at the cutting edge of marketing, to come to the same realization. At one point during this
leveraging their position, and most important of all, interview, Jill lovingly teased her husband of 34 years,
create strong relationships built over time. stating “he is probably still wondering if I’m the one”
– to which both of them erupted in beautiful laughter,
The leadership that is necessary for a local business to sharing a knowing look that spoke volumes without
prosper is built on relationships between employees and uttering a word.
their customers. It is willingly prioritizing people over
profits, and creating a culture of diversity, inclusion, What has been your secret ingredient to maintaining a
solutions, and innovation – which become priceless marriage, especially in this country where divorce rates
resources to the community. That is why we wish to are now at 80%? What are the top 3 lessons you can
express our utmost respect and sincerest gratitude to share, both in challenges and successes?
“Let Us Frame It”, owned by Jill and Giovanni Viancello.
They not only play an integral role in their community Giovanni: The biggest one for me was pride. It’s the
with the undeniable impact they’ve made, but also the human reaction to when things get challenging or
integrity and generosity which they have consistently things “don’t go the way it should” in a relationship, is
displayed time and again. the reaction of “I’m out of here” – but you must look at
yourself. You’re always thinking that something is wrong
We can confidently say that we’ve personally been on from the other side. But how about self-accountability?
the receiving end of this generosity which they even You must be aware that no one is perfect.
graciously extended to my entire team. Even certain
friends of mine have known them through sponsoring Melody: The bible commands that men are to love
the framing done for notable awards we had received their wives as themselves (as men tend to be about
from President Biden and the White House. Quality and themselves) and women are to submit themselves to
attention to detail are a lost art these days, and yet Let their husbands, which is harder for women to do. A
Us Frame It is keeping this lost art very much alive. pastor put it in perspective with a question, stating
“women, can you submit yourselves to someone more
In today’s world, one that boasts the latest and greatest flawed than you are?”
gadgets, the digital age of smart phone photos, moving
frames, quick & easy fixes, and Amazon Prime orders, Jill: For me, it was the cultural differences. European
stands a quaint shop in Orlando, Florida called “Let Us practices versus American practices. Giovanni’s meaning
Frame It”. “Quaint” should never be mistaken for invisible; to what he said versus my understanding of what he said
rather this family-owned business of the last 12 years has are two different things. For me, cultural differences
become an iconic cornerstone where clientele ranging from boiled down to 3 things: money being first. Giovanni
families to corporate folk flock to get their most significant, was raised to work hard; where if he made $100, he is
irreplaceable treasures and memories framed. to save $80 and live off $20, and in comparison, I was
raised where when you make $100, you spend $300.
Let Us Frame It works from a heart-centered operation.
They meet the needs of their clients by preserving We’ve been life partners for 34 years and business
every detail, color, texture, and positioning of their partners for 22 years. Even on how we raised our
precious memorabilia, until eventually what you are children, we had a lot of conversations on compromise.
looking at isn’t just a photo in a frame or certificate that’s It’s also important to know that respect exists, and that
been commemorated. Rather, it’s a beautifully crafted your partner has your back.
storyboard perfected by the craftsmen. What makes this
business so magical? Let’s start by getting to know its
owners Jill and Giovanni Vianello.

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